Heart & Wit
Visual Identity, Primary & Secondary Packaging Design
Heart & Wit is a concept case study for a teenage multivitamin brand built on a balance of trust and playfulness. The packaging layout uses bold typography and dynamic fruit imagery to bridge the gap between nutritional value and youthful appeal. By executing the full creative pipeline—from logo creation and dieline engineering for primary and secondary packaging to physical prototyping and high-end retouching—this project demonstrates a complete, market-ready consumer product launch.
Project Type
Concept Case Study
My Role
Brand Designer, Packaging Designer, Product Photographer
Project Scope
Brand Identity & Logo Design
Structural Packaging & Dieline Engineering (Primary & Secondary)
Creative Copywriting & Brand Voice
Tangible Prototyping & Mockup Construction
Commercial Product Photography & Studio Lighting
High-End Photo Retouching & Asset Editing
Tools
Adobe Photoshop & Illustrator
Professional DSLR & Studio Lighting Equipment
Tangible Mockup Materials (Recycled Cardstock Paper)